Latina influencers 2022 were some of the most popular influencers on social media. Lola wishes to inspire other moms to stay fabulous despite juggling different roles and to continue to pursue their passion. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. She launched her YouTube channel in 2006 and started uploading makeup tutorials. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. They head major nonprofits. for a great front end experience you should partner with your; 2012 chevy impala rpm jumping Civil rights was a hallmark of the Chicano Movement with the goal of empowering the Hispanic community to take part in civil discourse. Nahrin (@oncloudnahrin) 2. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. Photo by Eric Allix Rogers. The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. To see the complete list of the50 Most Influential Latinosclick HERE. Maria Bethany Other Notable Hispanic Influencers on YouTube: Instagram - @lelepons - 49m followers. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. "It's hard to hear an entire people demonized when you know them to be such strong contributors." Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. Additionally, famous Hispanic influencers may attend events related to their field of interest or organize meetups for fans who want to connect with them directly. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. In 2016, he won the Play Awards as YouTuber of the Year, and was included in Time Magazines list of next-generation leaders. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. . Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Adrianna (@adriannkaw) 11. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. Top Chicago, Illinois Influencers. Kasandra Flores (@kasandraxmua) 6. Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. This Latin Influencer of Guatemalan-Mexican descent specializes in trauma therapy and is on a mission to break the stigma of mental health within the Latin communities. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. Do brands usually work with top Latino influencers? Prior to this she was an early stage investor at MATH Venture Partners, an early-stage venture fund investing in technology start-ups with differentiated approaches to customer acquisition. Will Taylor aka brightbazaar is an interior design expert, author of two design books, and one of the most famous male home decor Instagram influencers. She also started SinPatuque (meaning without makeup in Venezuelan slang) the following year and Mar where she uploaded her first video in English in November 2015. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. She put together 200 care packages that were distributed to women in Cuba in very remote areas. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. This is in line with the rest of the country, with fully one-in-five Americans having a disability . And, crucially, they're politicians. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. We have to do it ourselves . That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. This accounted for 11.1% of U.S. buying power in 2020. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Some of the most well-known Latina Instagram influencers include Selena Gomez, Cardi B, and Jennette McCurdy. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. MICHELLE LEWIN @michelle_lewin (14.9M), 8. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. Type Of Instagrammer: Photography. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. His YouTube channel, which primarily consists of vlogs and gameplays, has more than 40.4M followers to date, making him one of the most subscribers in Spain and is among the 50 channels with the most subscribers on the platform in the world. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. Latina Instagram influencers are important because they provide a voice for the Latinx community on social media. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Hes been credited with bringing Reggaeton into mainstream American pop culture by collaborating with artists such as Cardi B, Camila Cabello, Pitbull, Pharrell Williams, and Beyonce. Chicago's most powerful Latinos. Gabriela Garcia is the founder and editor of Modern Brown Girl. Currently, she has more than 8.36 million subscribers on her channel. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. Click here to get the full experience on your screen. Latina Instagram influencers are also vocal about their experiences. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Suite 3200 It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Some top Hispanic influencers include Lele Pons, Luisa Fernanda Catao Ros, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germn Alejandro Garmendia Aranis. She created a namesake blog where she documents her personal style, travels, and inspirations. Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. These social media stars have 1,000-10,000 social media followers. Simon Goldman (@simon__gold) 3. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Mariale received the Venezuelan Cacique de Oro award for the Best Venezuelan Influencer in 2016. Although born and raised in California, Salice takes much pride in her Hispanic roots. What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. Anna Shumate (@annashumatee) 8. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Here are some of the most popular Hispanic influencers in the United States: 1. Alexis and Samantha are unapologetically themselves, and shed a light on topics that affect their communities and highlight people who embody what it is to be a true boss. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. Jackson's ability to listen and lead is exactly why she has contributed to hundreds of training programs and concept build-outs. Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. Why are top Latino influencers so popular. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. This list profiles a half-dozen political leaders, four of whom have run for mayor. Updated on December 12, 2020. This year the publication adds two new categories: Lawyer and Marketing. Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. DYLANA LIM SUAREZ @dylanasuarez (203K), 41. ADRIANA ALEJANDRE @latinxtherapy 106K (Top Latin Influencers), 46. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. For example, Selena Gomez is open about her struggles with mental health issues. "Design & style to make you smile" - says Will's Instagram BIO. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. ), but what stands out the most is the people. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. Missing Crain's in print? Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Behind her fun personality though, Iris has been honest about her inner battles with depression, an eating disorder, and addiction to diet pills that almost claimed her life, and coming out from those struggles, she finds that her social media fame can be an avenue for inspiration. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. Tatyana // @tat_ventures. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. Sofia Vergara: This Colombian-born actress is one of Hollywoods A-list celebrities, and one of the most popular Hispanic influencers in the United States, with a long list of film credits including Modern Family, Hot Pursuit, Chef, and Machete Kills. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. magazine. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign 4. 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