Specifically, Samsung contends that "Apple's experts offered reasonable-royalty calculations for the D'677, D'087, and D'305 patents, with one methodology (the 'income method') suggesting a value of $9 per phone for those three patents combined." 'those instructions were legally erroneous,' and that 'the errors had prejudicial effect.'" Lost your password? Id. Id. Legal Case Review Apple vs. Samsung by Michel Andreas Kroeze BIA512 A legal case review submitted in partial fulfillment of the requirements for the degree of BACHELOR OF ARTS IN INTERACTIVE ANIMATION At SAE Institute Amsterdam 29/04/2013 Word count: 4332 Table of contents 1. . First, Samsung cites to the design patents themselves, which cover only certain aspects of Samsung's phones. With respect to multicomponent products, the United States argued that in some instances, "the finished product as sold in commerce is most naturally viewed as the article to which the patented design is 'applied.'" Cir. The Court must "presume prejudice where civil trial error is concerned." Apple being the biggest tech company earns billions of dollars in revenue but it doesnt pay billions in tax. The U.S. Supreme Court has observed that "[t]he term 'burden of proof is one of the 'slipperiest member[s] of the family of legal terms.'" After two jury trials and decisions by both the Federal Circuit and the United States Supreme Court, the instant case has been remanded for a determination of whether the jury's $399 million award in favor of Apple for design patent infringement should stand or whether a new damages trial is required. 3:17-cv-01781-HZ (S.D. at 435. Conclusion In conclusion the issues or problems has been shown . Samsung and some commentators have expressed concern about the administrability of a multifactor test, which they contend is vague and will yield unpredictable results. 3509 at 27 n.5. Second, Samsung cites to testimony and exhibits that purport to show that Samsung's phones can be separated into various component parts. It has been revolutionizing personal tech for decades. . Hunter v. Cty. Cir. Moreover, at the October 12, 2017 hearing, both parties stated that they found the United States' test acceptable. Co., 678 F. App'x 1012, 1014 (Fed. According to Bloomberg's supply chain analysis, Apple accounts for 9% of Samsung's revenue, which makes Apple Samsung's largest costumer. 1. Br.") Proposed Final Jury Instructions at 151-52. "); ECF No. Think about this, the first computer was built in 1822, by a smart human called Charles Babbage. How Apple avoided Billions of Dollars of Taxes? Samsung owes Apple $539M for infringing iPhone patents, jury finds Samsung scores unanimous Supreme Court win over Apple Apple, Samsung agree to bury overseas litigation ax The initial. Second, Samsung argued that "the profits awarded [for design patent infringement] should have been limited to the infringing 'article of manufacture,' not the entire infringing product." Each factor helps the factfinder think through whether the patented design has been applied to the product as a whole or merely a part of the product. 15-777), 2016 WL 3194218, at *9. Cannibalization- Why Brands Cannibalize Their Existing Products (With Examples). A major part of Apple's revenue comes from them. at 7-8. ECF No. 289, instead appealing only to procedural and policy arguments for allowing apportionment in this case."). Apple Product Line 3-4, pp. There Was an Adequate Foundation in Evidence. Apple's Test Omits the Scope of the Design Patent and Its Fourth Factor Strays From the Text of the Statute. He explained that while Apple could be considered an "innovation" company, as its focus was with the design and the user interface, and Samsung could be considered a "manufacture" company. Finally, Samsung contends that Apple's first proposed factor, how the defendant sells and accounts for its profits on the infringing profit, conflicts with the U.S. Supreme Court's reasoning in the instant case. 2003). Second, other courts in design patent cases have assigned the burden on deductible expenses to the defendant. The first lawsuit demanded 2.5 billion dollars in damages from Samsung. In Samsung's reply brief in support of its motion for judgment as a matter of law, Samsung argued that Apple "fail[ed] to offer any evidence that [the profits awarded in the instant case] are the profits from the 'article of manufacture' at issue, which is the phones' outer casings or GUI." Accordingly, Samsung urges the Court to "keep how the product is sold totally out of the test for determining the relevant article of manufacture. 27, no. 2013. However, intellectual property law is already replete with multifactor tests. The history of 289 provides important context for understanding the progression of the litigation in the instant case, as well as the competing policy considerations implicated by the formulation of a test for determining the relevant article of manufacture under 289. a. If the court determines that a new damages trial is necessary, it will have the opportunity to set forth a test for identifying the relevant article of manufacture for purpose of 289, and to apply that test to this case." Id. Once the plaintiff has satisfied its burden of production on identifying the relevant article of manufacture, the burden of production shifts to the defendant. Apple iPhone was launched in 2007 and two years later, in 2009, Samsung released their first Galaxy phone on the same date. Id. After remand to the Federal Circuit, the Federal Circuit held that "the trial court should consider the parties' arguments in light of the trial record and determine what additional proceedings, if any, are needed. At oral argument on October 11, 2016, Samsung abandoned its apportionment argument, and thus interpretation of the term "article of manufacture" was the only issue before the U.S. Supreme Court. ECF No. The components of the lawsuit After a year of scorched-earth allotting, a Jury decided Friday that Samsung ripped off the innovative technology used by Apple to create its revolutionary phone and pad. "Once the [patent holder] establishes the reasonableness of this inference, the burden shifts to the infringer to show that the inference is unreasonable for some or all of the lost profits." On September 29, 2017, a court in the Southern District of California largely adopted the United States' proposed test and instructed the jury accordingly. First, a defendant will seek to prove an alternative article of manufacture to lower the amount of total profit. Apple contends that Samsung's proposed test is too restrictive because overreliance on the scope of the design patent would foreclose the possibility that the relevant article of manufacture in a multicomponent product could ever be the entire product as sold to the consumer. Id. 1, pp. Apple made two arguments in support of its claim of irreparable harm. For its part, Samsung accuses Apple of flouting the U.S. Supreme Court's holding and proposing factors that have nothing to do with the relevant inquiry. But this is an issue that can be argued to the factfinder in the context of the facts of a given case; it is not a reason to altogether exclude from consideration the scope of the claimed design. 2271 at 12-13 (citing Nike, 138 F.3d at 1441 ("'It is expedient that the infringer's entire profit on the article should be recoverable,' for 'it is not apportionable' . Apple CEO Steve Jobs called Samsung a Copycat. However, the court case wasnt the first guard of Apple against Samsung. For example, 284 does not mention burden shifting, but the Federal Circuit endorses burden-shifting in the lost profits context under 284, as discussed above. . It went from being an ally to a fierce enemy. The Court gave Final Jury Instruction 31 on design patent damages, which was substantially the same as the 2012 trial's Final Jury Instruction 54, edited only to reflect the fact that liability had already been determined. Id. at 19. So much so, that the computer that once occupied a whole room by itself, now sits in your hand. 3289. Br., 2016 WL 3194218 at *26. The Federal Circuit rejected this theory because "[t]he innards of Samsung's smartphones were not sold separately from their shells as distinct articles of manufacture to ordinary purchasers." Please try again. 2784 at 39 (same for 2013 trial); Opening Brief for Defendants-Appellants, Apple Inc. v. Samsung Elecs. The U.S. Supreme Court Did Not Foreclose the Possibility that a Multicomponent Product Could be the Relevant Article of Manufacture in Some Cases. To avoid ambiguity, the Court will refer to the "burden of persuasion" and the "burden of production," rather than the "burden of proof." See 35 U.S.C. As the Court stated in its July 28, 2017 order, however, once an issue is raised to the district court, "[t]he fact that the proposed instruction was misleading does not alone permit the district judge to summarily refuse to give any instruction on the topic." Cir. 17:12-17:20 ("[W]hat the sale might be relevant to is - might be relevant to - is step 2, what's the quantum of profit? 287(a) (predicating infringement damages in certain circumstances on proof that "the infringer was notified of the infringement and continued to infringe thereafter"). Apple was one of Samsung's largest buyers, ordering billions of dollars of parts for electronic devices. ECF No. ECF No. The testimony about the various components of the phones at issue, together with the design patents themselves, is enough to support Proposed Jury Instruction 42.1. c. Legal Error in the Proposed Instruction Would Not Have Excused the Court From Properly Instructing the Jury. Hearing Tr. The Court's erroneous jury instructions were thus prejudicial error. Id. Conclusion Samsung's advantages over Apple: More advanced specifications. This makes the rivalry public and leads to polarisation in the market. . In Egyptian Goddess, the Federal Circuit clarified that the test for design patent infringement is whether an ordinary observer familiar with the prior art would be deceived by the similarity between the claimed and accused designs. Federal Circuit Appeal, 786 F.3d at 1001-02. Apple goes on, "For example, where a design patent covers only the 'upper' portion of a shoe, the entire shoe may fairly be considered the article of manufacture if the defendant only sells the infringing shoes as a whole." Company profile a) APPLE Established in Cupertino, California by Steve Jobs and Steve Wozniak in 1976. 2) Accused of imitating the iconic iPhone's shape which in official terms is called as "tradedress" (e.g. Samsung disagrees. The relationship went bad later. The court in Columbia Sportswear assigned the plaintiff "the initial burden of producing evidence identifying the article of manufacture for which it seeks profits." The plaintiff was also required to prove the defendant's total profit from the sale of the infringing article. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. denied, 129 S. Ct. 1917 (2009); Avid Identification Sys., Inc. v. Global ID Sys., 29 F. App'x 598, 602 (Fed. See ECF No. at 9. Save my name, email, and website in this browser for the next time I comment. ECF No. 3509 at 32-33. On September 8, 2017, the parties submitted cross-opening briefs on those issues. This setting should only be used on your home or work computer. The verdict was given in favour of Apple. Samsung Opening Br. However, there have been some production or distribution wins as well. 1st Sess., 1 (1886)); see also Supreme Court Decision, 137 S. Ct. at 433 (citing S. REP. NO. at 3. A critical evaluation of the Competition between Samsung and Apple Samsung and Apple are among the largest manufacturers and suppliers of smartphones in the current global market. See ECF No. 289, which is a damages provision specific to design patents. Samsung not only competes with Apple in the notebook, tablets, and smartphones market, It also supplies Apple with crucial items for iPhones like OLED display and flash drive memory chip for storage. The United States' proposed four-factor test is no less administrable than these other tests. Instead of requiring proof that profits were attributable to the patented design, the predecessor to 289 allowed the patentee to recover "the total profit" made by the infringer from the "manufacture or sale . ECF No. In my opinion, the continuous patent battle won't benefit both of them in terms of that Apple is the second biggest client to Samsung and Apple relies on Samsung for component supplies such as chips and LCD displays. 10 individuals based in Santa Clara, California, were selected as the jury from a. It was not clear Wednesday how much more, if anything, Apple. 56, no. Apple Response at 3 (internal quotation marks omitted); see Samsung Opening Br. However, because the Court finds the United States' articulation of this factor preferable, the Court declines to adopt Apple's first factor as written and instead adopts the United States' fourth factor, as explained in more detail below. Yet the two-day mediated talks between the CEOs in late May ended in an impasse, with both sides refusing to back down from their arguments. Meanwhile, both companies decided to drop all the patent cases outside the US. Better Buy: Apple Inc. vs. Samsung By Joe Tenebruso - Jul 12, 2018 at 8:33PM You're reading a free article with opinions that may differ from The Motley Fool's Premium Investing Services. An amount of $1.049 billion was given to Apple in damages. This is in part because "historically, the concept encompassed two distinct burdens: the 'burden of persuasion,' i.e., which party loses if the evidence is closely balanced, and the 'burden of production,' i.e., which party bears the obligation to come forward with the evidence at different points in the proceeding." Required fields are marked *. The jury has ruled that Samsung willfully infringed a number of Apple patents (more on that in a minute) in creating a number of devices (more coming up on that, too) and has been ordered to pay Apple $1.05 billion in damages. Conclusion: In conclusion, both devices come at a close tie and both are recommended for productivity users who need a business tablet. Apple is the brainchild of Steve Jobs. 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